Powered by GOBEL’s proprietary models built for patient data, Gratify fuses electronic medical record and CRM data so fundraisers can see where gratitude lives, understand what drives it, and engage patients with the care that relationship deserves.

TAMPA, Fla., Sept. 8, 2026 /PRNewswire/ — GOBEL today announced the launch of Gratify, a grateful patient intelligence platform built for hospitals, health system foundations, and healthcare fundraising organizations.

Gratify provides clinical fundraisers a dedicated, user-friendly platform that fuses electronic medical record (EMR) data and constituent relationship management (CRM) data with GOBEL’s proprietary, healthcare-specific predictive models to give a comprehensive view of patient gratitude and philanthropic capacity and enable more effective prospect prioritization and qualification than ever before.

Gratify is built around three core capabilities:

• Gratitude made visible. Gratify combines clinical signals from the EMR with giving history and engagement from the CRM to create a unified Prospect Intelligence Profile for each potential donor. The Prospect Intelligence Profile derives patient gratitude from GOBEL’s proprietary, AI-powered predictive models,  These models have been developed specifically for healthcare philanthropy, and trained on combined clinical and philanthropic records, rather than adapted from general nonprofit benchmarks.
  • Existing fundraising tools built for multiple markets miss the unique insights that are essential for effective prospect identification in healthcare. Gratify is built and trained solely for healthcare.
• Gratitude and capacity, read together. Each Prospect Intelligence Profile includes a Gratify score to enable fundraisers to quickly see who is likely to give, and where a transformative gift is genuinely in reach.
  • Every Prospect Intelligence Profile surfaces wealth capacity data, alongside the clinical and giving picture, allowing fundraisers to immediately see and understand every prospect.
  • Gratify is not a black box – every profile includes an explainability layer detailing the specific factors contributing to each score, so fundraisers understand why a name appears on a list and what the relationship is built on.
• Smart engagement that increases gift officer capacity while leveraging the care experience. Gratify provides semi-automated, secure, and compliant communication workflows that leverage the clinician relationship and build on the best practices of strong grateful patient fundraising to scale prospect engagement. This innovation enables gift officers to qualify more prospects and spend more time moving relationships towards meaningful gifts. 

Since its founding in 2011, GOBEL has believed that gratitude drives the decision to give, while capacity determines the level of the gift. Understanding both, for the right person at the right moment, is the heart of healthcare philanthropy. Gratitude lives in the clinical record. Capacity lives in the CRM and wealth screening data. Until now, no single solution brought these together for healthcare philanthropy.

“Gratitude drives the decision to give, but the only way you’ve been able to identify gratitude is through individual conversations with clinicians and friends. While this information is powerful, it’s inefficient to acquire and impossible to scale. We have changed all of that with Gratify. Now you can instantly identify every person’s level of gratitude with Gratify. Grateful patient fundraising will never be the same.”
Chad Gobel, Founder and CEO, GOBEL

Gratify changes that by giving healthcare philanthropy teams a single platform to identify their best grateful patient prospects using GOBEL’s proprietary analytics, combined with their own EMR and CRM data, and collaborate across the entire gift process from prospecting to donation.

“Gratitude has always been what healthcare fundraisers most needed to understand and had the least visibility into. Gift officer time is the scarcest resource in any foundation. When you know where gratitude lives before the first conversation, fundraisers show up at the right moment with the right prospects, and no meaningful gift is missed.”
Steve MacLaughlin, Head of Product, GOBEL

Healthcare organizations interested in Gratify can learn more or request a demo at https://gobelgroup.com/technology/gratify/. GOBEL will demonstrate the platform at the Association for Healthcare Philanthropy International Conference, October 7 to 9.

About GOBEL

GOBEL is a leading healthcare philanthropy consulting and technology firm working with health care organizations to build and grow strong and sustainable fundraising programs at every level. GOBEL combines strategic consulting, training, services, and technology to help organizations optimize their fundraising operations and leverage the full philanthropic potential.

Media Contact

Greta Daniels
Senior Vice President, Sales and Marketing
gdaniels@gobelgroup.com

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SOURCE GOBEL