The serum-infused formula clinically proven to brighten, smooth and clarify combines oxygenating technology, purifying clay and antioxidants

NEW YORK, Sept. 9, 2026 /PRNewswire/ — MALIN+GOETZ, the New York-based lifestyle brand dedicated to uncomplicating skincare and known for combining high-performance ingredients with thoughtful, minimalist formulations, introduces the new Foaming Reset Mask.

A next generation evolution of the beloved Detox Face Mask, the Foaming Reset Mask is a five-minute, fast acting treatment designed to give skin a fresh start when it looks dull, congested or tired. Pairing the efficacy of a treatment with the sensorial experience of a foaming formula, the serum infused product transforms from a creamy gel into an active foam upon contact with the skin. With oxygenating technology, makeup, impurities, pollution and excess oil are loosened and lifted away. In just five minutes, skin appears smoother, more clarified and visibly brighter.

“We’ve always believed skincare should be both highly effective and easy to incorporate into everyday life,” says MALIN+GOETZ CEO, Emily Coleman. “With Foaming Reset Mask, we’re building on our heritage of the Detox Face Mask, while introducing a next generation of formula and sensorial experience. It’s designed to give skin an immediate reset – purifying, brightening and hydrating in just five minutes – and represents MALIN+GOETZ’s commitment to high quality yet uncomplicated skincare.”

The formula is powered by a targeted blend of encapsulated ferulic acid, stabilized vitamin C, and hectorite clay which work to brighten and purify tired skin, while supporting a healthier, more radiant complexion. As it activates, oxygenating technology creates a gentle foaming effect, loosing and lifting away makeup, debris, excess oil while visibly minimizing the appearance of pores. The experience is complemented by the crisp, cooling essence of Spanish cucumber and bright, citrusy notes of Italian bergamot, creating a refreshing sensory moment as the treatment works.

Clinically Proven Results in Five Minutes

• Visibly brightens, plumps, and even skin tone + texture
• Boosts skin’s barrier and locks in 30% more hydration
• 100% showed an immediate visible reduction in the appearance of pore size
• 81% showed an improvement in skin brightness

*based on a clinical assessment of 31 subjects in a 5 minute period

Key Ingredients

• Ferulic Acid (encapsulated) – A powerful antioxidant that enhances the stability of vitamin C, protects against environmental damage, and helps brighten skin
• Vitamin C (stabilized) – Delivers powerful brightening + antioxidant benefits to protect against environmental stressors and enhance radiance
• ERGT + Mannitol – Potent antioxidant amino acid helps with skin oxidation and aids in boosting vitamin c’s potency
• Hectorite Clay – A natural clay mineral that helps purify and draw out impurities and excess sebum to reduce appearance of pores and balance the complexion
• Centella Asiatica – Provides moisture support to the skin barrier and helps soothe and calm stressed skin
• Oxygenating Foaming Molecules – A creamy gel that transforms into an active foam upon contact with skin, activated by oxygen to purify and lift away dirt, debris, and excess oil
• Spanish Cucumber + Italian Bergamot – Crisp, cooling essence of cucumber blended with bright, citrusy notes of bergamot, invigorate the senses while revitalizing the skin

How to Use

Apply a generous layer to skin. Leave on for five-minutes or until foam dissipates. Remove with warm water or damp wash cloth.

Pricing and Availability

Foaming Reset Mask is available in two sizes:

• 4 oz. / 118 ml – $55
• 1 oz. / 30 ml – $20

The MALIN+GOETZ Foaming Reset Mask is available now on malinandgoetz.com. For more information, please contact malinandgoetz@seengroup.com.

About MALIN+GOETZ

MALIN+GOETZ was founded by Matthew Malin + Andrew Goetz in 2004 with a mission to create high quality, easy-to-use skincare, fragrances and candles that fit into a modern lifestyle. guided by the philosophy of less, but better, their expertly designed products are meant to be gentle, effective + efficient in every way, shape and form. they strive to create fewer steps in a routine – fewer products, less fuss + less waste. born in New York City, MALIN+GOETZ has been inspired by the diversity, inclusivity + the energy of city living. these values are reflected in its cruelty-free products designed for every skin type, tone + gender. 

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SOURCE MALIN+GOETZ