The rapidly growing neighborhood bakery café is collaborating with “Dancing with the Stars,” serving exclusive Mirrorball beverages, a BOGO FREE latte offer, and the chance to win a trip to the season 35 finale in Los Angeles!

MOONACHIE, N.J., Sept. 9, 2026 /PRNewswire/ — Paris Baguette, your neighborhood bakery café known for its handcrafted cakes, freshly baked pastries and signature beverages, announced their collaboration with Disney Advertising for season 35 of “Dancing with the Stars,” which can be found on ABC and Disney+. Paris Baguette will be joining the ballroom through a series of exciting brand activations, including sponsorship of the “Dancing with the Stars Official Podcast,” live show mentions, custom content, a social media sweepstakes, and special in-show moments featuring a custom dance and a cake celebration.

The collaboration invites guests to sip into the spotlight at cafés nationwide with the launch of two exclusive, limited-time beverages: the Mirrorball Iced Croissant Latte made with Lavazza espresso and the Mirrorball Iced Croissant Matcha. Inspired by the iconic Len Goodman Mirrorball Trophy, both beverages are topped with a mini croissant and served with a custom “Dancing with the Stars“  branded coffee sleeve and sparkling Mirrorball accent.

“At Paris Baguette, we love creating moments, and treats, that bring people together and spread joy, which makes our partnership with ‘Dancing with the Stars’ such a natural fit,” said Cathy Chavanet, Chief Marketing Officer of Paris Baguette North America. “There’s a shared artistry in the passion, precision, and creativity behind a beautifully crafted pastry or beverage and a captivating dance performance. We are excited to bring that connection to life for fans of both Paris Baguette and ‘Dancing with the Stars.'”

A Taste of “Dancing with the Stars“
Starting on September 14, guests can sip their way into the spotlight, indulging in two exclusive signature beverages, worthy of a perfect 10:    

• Mirrorball Croissant Iced Latte: Buttery, rich croissant flavor swirled with Lavazza espresso with milk over ice, served with a mini croissant, finished with a Mirrorball accent
• Mirrorball Croissant Iced Matcha: Buttery, rich croissant flavor swirled with ceremonial grade matcha and milk over ice, served with a mini croissant, finished with a Mirrorball accent     

To further bring the collaboration to life, Paris Baguette will debut a custom spot featuring an iconic “Dancing with the Stars” talent airing during each live episode throughout the season. With engaging content and moments designed to delight viewers, fans won’t want to miss what Paris Baguette has in store.

Celebrate National Dance Day
Dance fans, this one’s for you! Celebrate National Dance Day on Saturday, September 19 at your local Paris Baguette! PB Rewards members can bring their favorite dance partner and enjoy a BOGO FREE Mirrorball Iced Croissant Latte or Mirrorball Iced Croissant Matcha.*

Not a PB Rewards member? Download the Paris Baguette app to join today and enjoy a FREE* pastry with any purchase! Learn more at www.parisbaguette.com/rewards.

Live in New York City or Los Angeles? At select Paris Baguette cafes**, guests can get a FREE limited-edition “Dancing with the Stars” collector’s cup on National Dance Day, 9/19. Want to get your hands on one? Follow @parisbaguette_usa on Instagram and @parisbaguette_us on TikTok for details on participating locations and how to grab yours!

Win Your Way Into the Ballroom
Paris Baguette is giving “Dancing with the Stars“  fans the chance to win the trip of a lifetime to see their favorite couples compete in the season 35 finale through an Instagram sweepstakes launching on October 1!***

Enter for the chance to win:

• Two tickets to the “Dancing with the Stars“ season 35 finale
• Round trip airfare and transportation for two
• Two-night hotel accommodations
• Official “Dancing with the Stars“ and Paris Baguette swag
• Paris Baguette $100 gift card

Don’t forget to follow @parisbaguette_usa on Instagram and @parisbaguette_us on TikTok for all the latest offerings and menu updates and visit https://parisbaguette.com/locations/ to find a list of locations near you.

*Valid for first-time PB Rewards members who sign up in the mobile app. One welcome reward is granted per member and per device.
**Select Paris Baguette locations in New York and Los Angeles. While supplies last.
***NO PURCHASE, PAYMENT, OR MEMBERSHIP NECESSARY. Open to legal residents of the 50 U.S./D.C., age 18+ and age of majority in their state of residence. Begins 10:00:01 a.m. ET on 10/1/2026 and ends 11:59:59 p.m. ET on 10/31/2026. Limit one entry per person and Instagram account. Void where prohibited. See complete Official Rules HERE. Sponsor: Paris Baguette Family, Inc.,
American Broadcasting Companies, Inc. and its parents, subsidiaries and affiliates, BBC Studios, Lime Grove Productions, LLC, and Meta Platforms, Inc. are not sponsors or administrators. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram.

About Paris Baguette
With a projected 1,000 cafés in North America by 2030, Paris Baguette is on a mission to reestablish the neighborhood bakery café as the heart of the community. Paris Baguette serves craveable baked and brewed treats and creates warm and welcoming experiences through a blend of gracious service, expert craftsmanship and community connections. From decisions made behind a desk to smiles offered behind a counter, the desire to spread joy and make the world a happier place drives everything we do. Being a neighborhood bakery café means caring about those around us and finding ways to make a real impact. We do so through our “Love Baked In” programs that bring to life our commitment to serving local communities through various charitable programs and initiatives. Paris Baguette is a leader in the hospitality industry with its commitment to creating unique consumer experiences and a network of successful franchisee relationships. For information and to find the Paris Baguette location closest to you, please visit www.parisbaguette.com.

About Dancing with the Stars
Hosted by Alfonso Ribeiro and Julianne Hough, the hit series pairs celebrities with trained ballroom dancers to compete in themed choreographed dance routines that are judged by a panel of renowned ballroom experts, including Carrie Ann Inaba, Bruno Tonioli and Derek Hough.

Season 35 of “Dancing with the Stars” will air a two-night premiere on Tuesday, Sept. 15, and Wednesday, Sept 16, at 8:00 p.m. on ABC and Disney+ and streams next day on Hulu.

CONTACT:

Daniela Olazabal

daniela.olazabal@rfbinder.com

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