Asset Management Software by Siemens, formerly Brightly Software, today announced the appointments of Mark Horne as Chief Revenue Officer and Nicolas Huguet as Vice President, Head of EMEA. These appointments strengthen the company’s global commercial leadership within Siemens’ asset management portfolio.

Horne is a technology and SaaS executive with more than two decades of experience transforming go-to-market organizations and scaling revenue. Most recently, he served as Vertical President of Fullstream Marketing, where he led a business serving customers across diverse industries and oversaw its transformation through AI-enabled delivery and customer-focused growth strategies. He previously served as CRO of Incident IQ, a SaaS company serving K-12 school districts, and held leadership roles at Equifax, RedHat, Sage, and NCR. At Siemens, Horne will lead sales, customer success, and revenue operations, strengthening go-to-market execution for Asset Management Software.

“We are committed to helping our customers make faster, more informed decisions that improve asset performance, extend lifecycles, and reduce operational costs,” says Mark Horne, Chief Revenue Officer, Asset Management Software, Siemens. “I look forward to continuing to deliver this holistic value by connecting sales, customer success, and revenue operations for strong retention, expansion, and long-term growth.”

Huguet is an international commercial and business leader with experience across global enterprises and high-growth technology organizations. His career has included leadership roles in enterprise software, managed services, AI, networking, cybersecurity, and SaaS, with a focus on building teams, improving operating execution, and expanding complex regional businesses. He joins from BT International, where he led global business units serving digital industries, including manufacturing, logistics, and transportation, and previously held leadership positions at Hewlett Packard Enterprise, Nokia, Yahoo, and Google. Huguet will lead the EMEA business, advancing an integrated go-to-market strategy that strengthens collaboration, operational excellence, customer success, and sustainable growth across the region.

“This organization has strong talent, market expertise, and opportunity across EMEA, and I look forward to aligning with the global teams and building a high-performing organization,” said Nicolas Huguet, VP, Head of EMEA, Asset Management Software, Siemens. “My top priority will be to bring these strengths together through a focused, regional organization that responds to customers’ needs, and deliver an ambitious, sustainable growth strategy.”

“Mark and Nicolas add extensive commercial leadership experience, deep understanding of global technology markets, and a shared commitment to customer success to our team, bringing the focus and knowledge to execute our next phase of growth,” said Don Kurelich, CEO and Head of Asset Management Software, Siemens. “Their additions are an important step in the continued evolution in strengthening alignment across global revenue and providing focused leadership as we expand throughout EMEA.”

Learn more about how Asset Management Software’s technology transforms maintenance and operations.

For more information on Siemens Smart Infrastructure, please see Siemens Smart Infrastructure.

About Siemens, Asset Management Software (formerly Brightly Software)

As a global leader in intelligent asset management, our intuitive cloud-based AI-empowered platform is expertly designed to improve capital planning through smarter, data-driven decision making, equip technicians to predict, prioritize and manage preventative maintenance activities, and support organizations to achieve operational resiliency, compliance and efficiency goals.

Siemens Smart Infrastructure (SI) is shaping the market for intelligent, adaptive infrastructure for today and the future. It addresses the pressing challenges of urbanization and climate change by connecting energy systems, buildings, and industries. SI provides customers with a comprehensive end-to-end portfolio from a single source – with products, systems, solutions, and services from the point of power generation all the way to consumption. With an increasingly digitalized ecosystem, it helps customers thrive and communities progress while contributing toward protecting the planet. To protect this journey, we foster holistic cybersecurity to ensure secure and reliable operations. Siemens Smart Infrastructure has its global headquarters in Zug, Switzerland. As of September 30, 2025, the business had around 79,400 employees worldwide.

Siemens AG (Berlin and Munich) is a leading technology company focused on industry, infrastructure, mobility, and healthcare. The company’s purpose is to create technology to transform the everyday, for everyone. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more livable, and transportation more sustainable. A leader in industrial AI, Siemens leverages its deep domain know-how to apply AI – including generative AI – to real-world applications, making AI accessible and impactful for customers across diverse industries. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

In fiscal 2025, which ended on September 30, 2025, the Siemens Group generated revenue of €78.9 billion and net income of €10.4 billion. As of September 30, 2025, the company employed around 318,000 people worldwide on the basis of continuing operations. Further information is available on the Internet at www.siemens.com.

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